Second Life: A Dream World?
February 17, 2009 § 3 Comments
For a research project for my Seminar class, I had to create a Second Life account. For those of you unfamiliar with Second Life, it’s a virtual world in which users’ avatars can fly, ski, dance, ride dinosaurs, etc. Second Life’s motto is “Your World. Your Imagination.”
The first thing you do when creating a Second Life account is pick an avatar. There are about 12 initial avatars from which to pick, 6 women and 6 men. There are no transavatars, and all of the female avatars have that Barbie-esque hourglass figure that all us chicks are JUST DYING to have. You can edit the skin color, hair style, weight, height, etc. of you avatar, but only once you have arrived in your Community. Personally, I couldn’t even figure out how to do it once I arrived at my Australian beachside Community. But that’s just me.
And so right away I was skeptical. Yeah you can change your appearance, but the website basically assumes that the ‘norm’ for female avatars will be the tiny waste/huge boobs look.
My skepticism concerning Second Life only grew. As I wandered around the Australian island that I selected as my Community, I saw literally hundreds of virtual billboards. Because my project is largely about advertising in Second Life, I paused to look at them all. I was horrified to find that every single one featured a scantily-clad hourglassy woman.
I guess I’m just disappointed. Second Life bills itself as a utopian fantasy land where you can choose your looks, friends, setting, and everything else. But I would rather see equality than ride a unicorn.