Alcohol Advertising in Inwood

August 2, 2009 § 1 Comment

Hey, so it’s been like 3 years since I have posted anything, but here it goes.  SO, my job this summer is to research and map out the community of Inwood in terms of alcohol availability as well as the prominence of alcohol advertising.  I am creating a Google Map that will compile all if this on one handy map, which I will definitely post here once I’m done.  First of all, you would not believe how many ads there are, second of all, if anyone ever actually stopped to look at these ads (like I did), you would be SHOCKED.  The way women are portrayed was so scary that I didn’t know what to do.  Every deli, corner store, and bodega is covered in ads; most depicting women nearly naked, and often bent over, not facing the camera.  I would show you a picture, but it is SO not appropriate, and I do not want to promote anything like that.  This is not some magazine, where you can just turn the page; this is on every block, on every corner, basically everywhere you look.  Also, Inwood is a young neighborhood, most of the population is very young, many under 18.  The thing is, you would think “wow, that’s not subtle.” But really, it is.  You don’t notice it unless you stop to look at it, and I am sure many elementary school-age boys and girls do see these every day.

What do you do though?  These stores cannot and will not survive without alcohol advertisements, and who could POSSIBLY make alcohol advertisements without demoralizing women?

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