A Silver Lining to the Recession?

December 31, 2009 § Leave a comment

Is it just me, or have there been less guilt-inducing New Year’s Resolution ads than usual this holiday season? Usually, late December media is racked with advertisements and stories (aimed disproportionately at women, of course) that first try to convince us that we’re fat, unhappy, or somehow insufficient, and then tell us how a certain diet/dating service/car will fix all of our woes and help us reach our (read: their) goals for the New Year. But I have (happily!) noticed a deficit this year in these stupid, often sexist attempts to make people feel bad about themselves.

According to a piece at Sphere News, Resolutions for 2010 have been radically altered by the poor, poor state of the global economy. 10% more Americans than usual are pledging to change their ways in the new decade, a Marist poll suggests, but the nature of our promises has shifted; the same poll reports that most Resolutions this year are centered around saving/spending money more wisely, becoming more engaged in the political process, being patient as the world gets back on its financial feet, and keeping/getting employment. These more serious Resolutions definitely reflect the scary, sort of shitty times that we’re living in, but I’m definitely happy to see politics, work, and retirement prioritized over hitting the gym and landing a husband (not that love and health aren’t important- but we all know that gyms and dating sites don’t really give a shit). The recession has definitely made life harder for women and children, and that blows. But maybe the hardships will eventually refocus our priorities, and we’ll emerge from the crisis with a better understanding of what’s important to us a country. Maybe.

Have a great New Year’s Eve, and an even better 2010! I hope it brings you and all the people in your life empowerment, equality, and whatever else you may be looking for!

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