MTV: Torn between being relevant, and being a toolbag.
August 8, 2010 § 2 Comments
MTV seems to be confused, or having an identity crisis. On one hand, programs such as the reality series If You Really Knew Me and Teen Mom are tackling sensitive issues such as the stresses of being in high school, and the challenges of being a teenage parent. On the other, they are responsible for the drunken shenanigans of the Jersey Shore cast and the “fame” of Mr. Ryan Leslie, member of Real World: New Orleans, who loves making homophobic remarks on camera, and on his Twitter page.
I was impressed by If You Really Knew Me, because I have gone through the Challenge Day retreat that the MTV cameras are documenting, and I think that it’s great that such an awesome organization is getting more publicity. One of the things that was discussed at my Challenge Day was the pressure for many teenage boys to deliberately harass other people, in order to prove that they were “manly” enough. We also did exercises to show how hurtful bullying/name calling/teasing were, and that ridiculing someone based on their appearance, sexual orientation, etc was wrong.
Perhaps the Challenge Day people should host a retreat for the casts of the Jersey Shore and Real World NOLA. The fact that MTV decided to cast such a cruel bigot as Ryan (most likely for his “shock value”), and has done little to hold him accountable for his actions makes me sick. Did producers really think that by having Ryan on the show, that people like me (young college students) would watch in droves? Are advertisers really okay with selling their products during this trainwreck of a show?
Here’s some suggestions for MTV to increase viewership:
1. In the words of the great troubadour Justin Timberlake, PLAY MORE DAMN VIDEOS.
2. When not doing number 1, promote shows such as If You Really Knew Me, True Life, Teen Mom, and other programming that does not include fist pumping, drunken shenanigans, or total assholes all living together in one McMansion
3. Perhaps take a page from Current, and promote viewer created content. Young people + cameras + subjects they are passionate about = content that would be vastly superior to Date My Mom.
I wonder if MTV fears that if they promote more non-shitty programming, they will lose viewers/revenue. Honestly, losing the viewership of total and complete douchenozzles in favor of gaining the viewership of people like me (who have a disposable income that could be spent on advertisers *cough unsubtle hint cough cough*) is no tragedy.
Also, why the crap is MTV doing a US remake of Skins? Is this really necessary? [Answer: because they think it will make them money, and no.]