Keeping Away From the Kardashians
February 1, 2009 § 5 Comments
So, last night while I was sick and flipping through channels, I came across a commercial for the E! network’s reality show, “Keeping Up With the Kardashians.” The premise of the show is just that this rich family, whose reason for fame is ambiguous, gets followed around by TV cameras. While I find this inherently creepy, the commercial I came across last night was even worse. The commercial consists of the three Kardashian sisters, and even their middle-aged mother, looking at each other with mean, but “sexy” pouty faces as we hear their voices bad-mouthing each other in the background. Lately, I’ve been more and more aware of these messages telling me that I must be a bitch, as long as I’m a sexy bitch. Competition amongst women is often discussed by feminists, but I’ve seen it become a greater part of my life lately. One example that really bugs me is the t-shirts that are sold in the Juniors’ section of almost every major department store that say things like “Blondes have more fun!” or “Brunettes do it better!” Even these inane, yet ever-popular slogans are damaging to all of us. As if we weren’t already receiving messages from society that we weren’t good enough, we also have to hear it from each other.
Clearly, the media play a huge role in planting the bitch-seed in young women. Going back to the creepy Kardashian commercial, how are we supposed to be supportive of each other when we are being fed with images of sisters that aren’t? With this commercial, young women are being shown that in order to be successful and sexy yourself, the proper response to another woman’s success is to talk about her behind her back, even if she’s your sister. These messages leave us with nothing but gossip, jealousy and guilt, which make them such an effective tool for silencing us. After all, why would young women want to aspire to be successful if we should expect resentment and even hatred from our friends and sisters in return? I don’t know about you, but this makes me want to keep away, far away, from the Kardashians and E!.