The tabloid dichotomy
February 28, 2009 § 7 Comments
???!!?!!?!!!!!?! An advertisement featuring a fat woman who isn’t being mocked, chastised, or scrutinized? My favorite thing about this ad – which is for Curvation, a lingerie company – is that the woman has a body that’s not just a bigger version of your standard super-skinny model. This model has somewhat different proportions than the beauty ideal, and (gasp!) her stomach even has a little roll of flesh! And she’s in a mainstream magazine!!
I also like the text, which reads…DRESS: will hug every curve. MAKEUP: just mascara. ACCESSORIES: confidence, style, wit. Most of us feminists have known for a while that fat women have just as much confidence, style, and wit as other gals, but it’s taken tabloids like People (and don’t try to tell me it’s not a tabloid) a fucking long time to get in on the secret. Kudos.
Unfortunately, I ignored my instinct to put the magazine down while the going was good, and glanced at the Oscar coverage. There was the usual “ZOMG what did you eat for breakfast today?!” section, and an estimated 99.97% of the celebrity women had egg whites in one form or another.
No offense to anyone who eats egg whites – whether you have a health issue that prevents you from eating yolks, like my grandmother, or you just like the taste – but I have a really hard time believing that so many women truly like their flavor and texture. Personally, I’d rather just skip breakfast than eat some scrambled whites – and I am not the sort of person to ever, ever skip meals. I’m reminded of what Julia Louis-Dreyfus said when asked about how she stays slim at the Emmys a couple years ago: “Basically, I never have any fun. For breakfast this morning I had scrambled egg whites. BLEH!” (Forgive me, I can’t find a full quote or video of this hilarious exchange; this is the best I can come up with.)
In summary: thank you, People, for the long-awaited gift of putting a seriously hot fat model into your magazine. When your next issue comes out, I’ll ask around to find out if there are any other great ads, so I can go straight to those pages and skip all the diet commentary that tries to make me feel guilty about my 3-real-egg-omelets.