I’ve got a Monster headache
March 28, 2009 § 5 Comments
You know what sucks? When you’re waiting in a deli while your boyfriend buys a Red Bull and you notice this gem of a beverage. And you realize that these marketers probably spent a great deal of money doing research to decide what to call their latest product. And that a drink named ASSAULT must have appealed to their target audience, or else the word wouldn’t be slapped onto millions of cans with a camouflage background.
Once more, with feeling: stop using violent words (and imagery) to sell your product. There’s a problem when I hear people looking into the cooler and saying, “Oh man, I would kill for some Assault right now” or “I can’t get enough Assault!”
The idea of assault gives me energy, all right – energy to get really fucking angry and give this company a piece of my mind. Tell Monster to stop making violent crimes lively and trendy.