You can never be too insecure.
August 8, 2010 § 7 Comments
Ick. Ack. EW.
I’ve seen this ad around New York City a few times this week, and it’s gross. (Copy for Pretzel Crisps ad reads: “You can never be too thin.”)
The beauty industry — which broadly includes fashion, makeup, skincare, exercise, dieting, and food products — is like a repulsive, amorphous, self-serving beast. Corporations teach women to hate ourselves so that we will buy their products to be improved, furiously stoking the fire of our self-loathing to fill their own pockets.
Here, Pretzel Crisps is using the meme that women shouldn’t eat or enjoy food…to sell food. It’s ridiculous, and it’s insulting on innumerable levels.
They are doing this to us, but we are complying. I often imagine what would happen if women stopped hating ourselves. If we all made a pact late one night, and the next morning, just refused to accept the ritual of femininity that we’ve all been brainwashed into performing. If I was never again tempted to pluck my eyebrows? Suck in my stomach? Mentally catalogue my meals? Spend even one second’s worth of brainpower thinking about panty lines? (Because what, really, is so scandalous about me wearing underwear??)
In some ways, nothing would happen. Contrary to the cultural narrative that stresses the divine importance of female “beauty,” the earth actually would not crumble if I quit this charade.
But in some ways, everything would change. We would finally appreciate our own inherent worth. Our confidence would shine, everlastingly radiant, bright enough to shatter the dark corners of isolation where we starve and hate ourselves. All I can do is try to remember that light, shine it on my insecurities and illuminate them for the false fears they are.